My Resume

      Andrew Scarella

Internet Marketing, Social Media & Design

drewscarella@gmail.com (323)394-1462

www.andrewscarella.com

Overview

A creative tech-savvy, social media & internet marketing expert with a background in film editing.

  • Facebook fanpage pro with experience in developing an on-line strategy, engaging fans and monitoring content
  • Proficient in Search Engine Optimization, building WordPress blogs, CSS and HTML, Graphic Design
  • Twitter expert using online twitter tools to attract and engage influential followers
  • Google Analytics master overseeing all goal oriented internet marketing efforts, generating weekly reports and providing guidance to increase engagement

Save The Children (Aug 2010-current)
Communications Specialist

  • Created awareness for newborn & child survival using  several popular social media platforms
  • Implementation of targeted social media strategy including engagement of Facebook fans, building relationships with influential bloggers and other non profit organizations
  • Doubled Facebook followers within 8 months from 6,000 to over 12,000
  • Created and maintained a Typepad blog for SEO purposes, to compliment the main GoodGoes.org site
  • Suggested social media strategies based on current promotions, initiatives and events

Consulting/Freelance projects

Blog.Officelinks.com (Feb 2010 – Current)
Blog design, social media and marketing related consulting

OfficeLinks is a high end short-term office rental company in Manhattan and Chicago with office rental locations in places like Trump Tower and Times Square.

  • Constructed brand new blog using WordPress, Photoshop
  • Increased web traffic from 300 visitors a month to over 700 visitors a month
  • Consulting on social media strategy utilizing twitter, Linkedin, Youtube and RSS feeds

 

JobSearchPage.Com (June 2009-Dec. 2010)
Social Media consultant, Link building

  • Established an online presence using Facebook , Twitter and LinkedIN
  • Utilized RSS feeds from the site to streamline social updates to followers, friends and fans
  • Correspondence with Colleges and Universities to create links on their website to JobSearchPage.com increasing traffic and achieving a Google ranking of four out of ten

Greenwich Medical Skincare & Laser Spa (August 2009-June 2010)
Marketing Coordinator

  • Implemented ways to increase web traffic through the use of Search Engine Optimization and strategic keyword placement
  • Responsible for managing the strategy, and results from Paid per Click and other online marketing vehicles such as Google AdWords
  • Analyzed market landscape by studying competitors’ strategies and product line to better develop strategic keywords.

 Westport CT. Chamber of Commerce (June 2009-October 2009)
Blog Design/Content Writer

  • Rebuilt traditional website into a blog which allowed for easy update resulting in increased traffic.
  • Increased traffic over 80% to the Chamber Blog by researching popular keywords, using social media sites like Facebook, aggressively pursued inbound links from other local government websites and blogs.
  • Implemented ways to increase traffic to web site through the use of Search Engine Optimization tools such as Google Analytics and Google local.

Video Editing

Buddha Jones Trailers-Los Angeles, Ca(February 2005-August 2008)
Senior Project Assistant

  • Assisted editors and producers in media management, scheduling of      client meetings and maintaining budgets
  • Explored and streamlined new work flow techniques to increase efficiency while still maintaining quality
  • Maintained correspondence with clients at Fox, Sony and Paramount on changes to trailers, due dates and quality of final product

Education

Emerson College, Boston, MA.
B.A. New Media (1998-2002)