Resume

Andrew Scarella

Marketing and Advertising

drewscarella@hotmail.com (323)394-1462

Overview

A tech-savvy, web-proficient content editor, blogger and designer with a background in film editing.

Well versed in current internet technology, internet marketing and social marketing
Real world experience in Search Engine Optimization, improving traffic percentage, revenue growth and Google ranking
Confident in working with a team to meet deadlines, work within a budget and fulfill client requests

JobSearchPage.Com (June ’09-Jan. ’10)

Social Media consultant, Link building

Established an online presence using Facebook Fan Pages, Twitter and LinkedIN
Utilized RSS feeds from the site to streamline social updates to followers, friends and fans
Correspondence with Colleges and Universities to create links on their website to JobSearchPage.com, increasing traffic and achieving a Google ranking of four out of ten

Greenwich Medical Skincare & Laser Spa (August ‘09-Current)

Marketing Coordinator

through the use of Search Engine Optimization tools.

Responsible for managing the strategy, and results from Paid per Click and other online marketing vehicles such as Google AdWords
Analyzed market landscape by studying competitors’ strategies and product line to better develop strategic keywords.
Promoted web sites by coordinating online marketing campaigns and media announcements.
Registered with search engines and utilized link exchange affiliates programs whenever applicable.
Monitored discussions groups, online forums, blogs and independent site reviews to better implement site content.

Westport CT. Chamber of Commerce (September ‘08-June‘09)

Blog Design/Content Writer (www.westportwestonblog.com)

Rebuilt traditional website into a blog which allowed for easy update resulting in increased traffic.
Increased traffic over 80% to the Chamber Blog by researching popular keywords, using social media sites like Facebook, aggressively pursued inbound links from other local government websites and blogs.
Implemented ways to increase traffic to web site through the use of Search Engine Optimization tools such as Google Analytics and Google local.
Analyzed bounce rates, entry and exit pages and first time versus repeat visitors to measure conversion rates.

Buddha Jones Film Marketing-Los Angeles, Ca(February 05-August 08)

Senior Project Assistant

Assisted editors and producers in media management, scheduling of client meetings and maintaining budgets
Explored and streamlined new workflow techniques to increase efficiency while still maintaining quality
Maintained correspondence with clients at Fox, Sony and Paramount on changes to trailers, due dates and quality of final product
Attended audio mixes, color correction sessions and screenings to monitor all aspects of the finished trailer.

Qualifications

awareness.

company logo, images and links back to company website.

marketing strategies including using Pay Per click advertising and Google Adwords

Computer Skills

Education

Emerson College, Boston, MA.

B.A. New Media (1998-2002)